I get asked all the time whether or not a customer should buy additional
domain names to supplement their main, primary money maker. I think the
actual reason has everything to do with why a domain name should be
purchased, take it from me, I own quite a few but none of them are stale,
old, or untouched sites.

Here’s why you should buy a domain name…

1) You have a separate location or category you are moving into and you want
a fresh, new look to start that portion of your business. Although a sub
domain would be a better choice if you ask me, from a search engine
standpoint, but not a printable method of course, i.e.
“location2.yourwebsite.com”.

2) You found your competition sleeping and want to grab a few so they can’t
get them, not a bad idea but ONLY and I mean ONLY if it is the exact
registered name of their company - no acronyms or abbreviations will do
anybody any good. It has to be a stolen idea to work like it should, and
keep that sucker registered for 10 years a whack, your competitors will find
out sooner or later that you aren’t messing around but won’t have a pot to
p[]ss in!

3) You have a need for a completely different content related website -
strictly to launch something in another category than the one your current
business operates under. Similar to number one but here you would
strategically break down services or specific products into their own highly
searchable site…if give the proper treatment as a content source online.

Here’s why you should NOT buy a domain name…

1) Profit! If you think you can buy a domain name and turn a profit think
again. Not gonna happen unless you hack into godaddy and actually steel
godaddy.com - remember those super bowl ads? You think they have their
websites unsecured? I think not. Point is you need to think about purchasing
a domain name to resell it cause it better be worth a million bucks already
for it to do you any good.

2) Keywords! Don’t think just because you buy 45 domains with all sorts of
keywords in them that you are going to make it big. Not gonna happen unless
every single one of those websites has a separate independent campaign
showing different content and structure to differentiate from all the other
sites. Otherwise these will just get cached as pointed to whatever the main
site is for that particular customer.

3) Sellability! I get this all the time, don’t go buy the shortest
nonsencicle domain name you can find thinking just because it is short it’s
worth money. It’s only worth as much as the person who wants it is willing
to pay. 9 times out of 10 they are going to want to come up with an original
name themselves or a completely generic one to suffice, but they won’t go
paying you $5,000 just because you thought of registering it first. There
are scenarios where a website can be online for some time and an interested
party can attempt and complete the purchase of that domain name and all of
it’s traffic but that’s rare at best.



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